Cognitive semantics and axiology: a new proposal to study metaphor in economics advertising discourse
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چکیده
منابع مشابه
Cognitive Semantics and Axiology: A New Proposal to Study Metaphor in Economics Advertising Discourse
In this paper, we provide the groundwork for an analysis of metaphor from the point of view of cognitive linguistics. This study attempts to show an interpretation of metaphor which is different from a mere comparison or substitution function and is by no means a deviant or marginal process. We refer to metaphor not only as a matter of language but also as one of thought, that is, in the way we...
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ژورنال
عنوان ژورنال: Revista Alicantina de Estudios Ingleses
سال: 2002
ISSN: 2171-861X,0214-4808
DOI: 10.14198/raei.2002.15.03